Amstel beer lover license plate

I have to assume that this person really likes Amstel beer, or maybe the Amstel light that is in all of the commercials, as reflected by their AMSTEL license plate.

It is less likely though possible that they are formally from Amsterdam and decided to get a license plate to commemorate the river Amstel, that runs through that famous city. The beer is named after the river so in a round about way the second speculation is true if the first is.