This sign repeats the oft-phrased sentiment to "Keep Christ in Christmas". The idea is to remember that Christmas is a celebration of Jesus' birth and not about the buying a lot of gifts. Quoters of this phrase usually lament the commercialization of Christmas and its focus on material things and not on the Christmas message of peace on earth and goodwill towards men.
How ironic that it is a sign with Santa Claus, in all his advertising creation glory, reminding us of this. Funnier would have been a sign saying "Keep Christ in Xmas".
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Rev. Tom Starnes makes an interesting observation about "Christ in Christmas" in his column from 12/24/06 in the News Journal.
In the column (There's enough good will to go around for once), Tom notes that the celebration of Christmas didn't come into being until the third century, when it was adapted from an earlier Roman holiday.
Tom says: "A case can be made against our over-commercialization of the season. But it is hard to make the case that it all began as a deeply religious, theologically thought-out holy day for just true believers."
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