Showing posts with label packaging. Show all posts
Showing posts with label packaging. Show all posts

Monday, April 20, 2009

Why must there be change? New Snapple bottles too big and too generic!

We purchased some Snapple last week and finally bought some with the new packaging. Snapple apparently has found "Better Stuff"tm for their product that's "Made from the Best Stuff on Earth"tm (sugar instead of HFCS). It doesn't taste any different, which is good because I like the product. I am a Peach Iced Tea Snapple fan and I thought the new stuff tasted more peachy than the previous bottle I had just finished, but I also have noticed that the Snapple tastes different depending on the temperature as well. It is a subtle change and probably all in my head.

There is one problem though -

The new bottle is taller than the old one.

We noticed when it didn't fit on the bottom shelf of our drink fridge that we have been using for years to store the Snapple in.

The old bottle height slides in nicely, the new bottle clunks its top on the shelf. "Raise the shelf," you say, but then the beer on the next level won't fit. Both bottles have 16 ounces. I suppose to make the bottle fit into a cupholder it becomes slimmer but taller. Perhaps the new bottle is cheaper than the old one since it does away with the impressed "Snapple" on their glass. But it does replace it with a raised "S". I think the "Snapple" on the glass is pretty iconic, it is always risky to change.

I don't understand why companies with brand recognition that works always try to retool. Perhaps they are losing sales or the brand is losing its luster, perhaps the marketing department wants to justify their existence. The new design looks more generic. I am not the only one who thinks so. I just wonder if they are pulling a Tropicana.

Please go back to the old bottle Snapple, so it can fit in my fridge.

Thursday, September 25, 2008

New Oreo packaging is the best!

The new Oreo cookie package comes with new resealable technology that really is convenient and really works.


Don't just rip open the package at the end like you used to do. Pull on the tab like it directs. We will also see that you won't have to try to cram the whole package into a ziploc bag to keep the cookies fresh.


The SEALED indicator is intact until you open the package.


Pealing back the top of the package allows you to access three rows of Oreos and even sticks to itself to remain pealed back if needed. The white section provides the surface to restick the top of the package to when you seal it back closed to retain freshness.


The SEALED indicator is slit once the package has been opened to warn of tampering.


Once resealed, the Oreos will remain fresh for a long time, much longer than my willpower to not eat them all.