Disney's Magic Bands are just the most visible sign of the company trying to reinvigorate its parks and keep up with the modern digital and social age while preserving its traditions (and its brand).
Disney's revenue and success depends on the virtuous cycle of Disney Movie to Disney Ride to Disney merchandise, but if a next generations of riders never appears they may be in trouble. Fast Company covers the story from ideation to implementation and the hopes that are tied to the success of Magic Bands and the system that uses them.
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